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Exercise bike company accused of ‘sexist’ Christmas ad sees shares fall

What better way to show your partner you love her this Christmas than the gift of an exercise bike with a gruelling schedule of 6am workouts?

The Peloton bike company saw its share price plummet by over nine per cent on Tuesday following the launch of its new Christmas advert, which was criticised as sexist.

The bikes, which cost £1,990 for the basic package, come with virtual access to live exercise classes beamed from a New York studio.

Entitled ‘The Gift That Gives Back’, the advert features a man presenting his wife with the stationary bike on Christmas morning.

She makes mobile phone videos to send to her husband, charting her progress over 12 months. “I’m a little nervous but excited,” she says before her first session, but is soon informing him that she has worked out five days in a row.


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